According to the 250,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion).
Chrysler took it with the below spot. We'll agree, the writing in this spot is great. We just could have done without so much Eminem.
The Radian6 platform determined the results by pulling in the full data stream from Twitter. The results were measured on not only the volume of conversations, but also the positive/negative sentiment surrounding the conversations. BrandBowl2011 is able to rank the ads using some of the most comprehensive social media metrics available. During the broadcast of Super Bowl XLV, over 250,000 tweets were counted to determine the winners of BrandBowl2011.
"We've reached a point where advertising, even the outbound interruptions, is social,” said Edward Boches, chief innovation officer at Mullen. “Consumers want to talk about the ads and marketers are starting to realize that the greatest value of their Super Bowl buy is the conversation that takes place online.”
Of course, people go into the Super Bowl with pretty high expectations for the ads, and of course, people can be pretty harsh in their criticisms. But you know what? They should be. It's the SUPER BOWL. Your client paid a shit-load of money and you better deliver. There's been a lot of amazing work done in the past to set the bar so hight, that's how it got there. But this year was nothing special.
In case you haven't been following the story, Old Spice super fan, Chris Gatewood won a contest and the ownership of the latest Old Spice spot prior to its official release.
It was in his possession for about a day, but now he's released it (below); at the time of this post, no more than 1 minute ago.
Old Spice had a contest. One super fan would get possession of the next Old Spice commercial, to do with whatever they pleased. This dude won. He has it. Follow the saga below.
It's for a new restaurant in Jamaica Plain called Canary Square.
It opened up maybe a few months ago, but we just got around to checking it out. The food and drink were awesome, but we were most interested in this logo. It's nice.
theUncommonGreen is a contemporary design and manufacturing house located in Boston, Massachusetts. Their modern contemporary collection includes custom wall art, furniture, and unique home accessories.
Created by artist, Brian Johnson, he says, "I started theUncommonGreen to bring modern minimal design products that I think people would enjoy looking at and using in their every day lives. I try to stay local and small, so nearly all my designs include products that are made locally, made by very small businesses (microbusinesses), materials and process which are eco-friendly which may be recycled/reclaimed materials, or minimal waste manufacturing processes."
They just produced some really nice martini glasses (below) that you can now purchase at The Boston Shaker, but they also have some pretty rad other stuff too (also below).
Check it all out through their site or their Etsy store.
Here a spot from Mullen for the Federal Voting Assistance Program (which provides voting help for uniformed service members, their families and citizens living outside the U.S.) ready to rock for the big game.
Phillips Design Group sent us some OOH design work they just did for MA-based Lorden, The Home Climate Company.
It complemented an integrated campaign from the previous season that featured print advertising, direct mail, vehicle graphics, telesales, and geography-specific promotional landing pages to deliver three high-value offers to prospects as well as current customers.
“We understand there’s low interest in changing your home heating provider,” said Todd Baird, Vice President Strategy for Phillips Design Group. “We knew we had to find the emotional connection to compel people to switch. Our “Knock your socks off” campaign featured the right mix of brand and promotional messaging that connected to our targets need for savings and comfort. We found tremendous value in an unexpected, special gift customers received upon their first delivery – an extremely colorful pair of socks.”
Arnold Worldwide has hired Jose Luis Martinez as Vice President, Creative Director.
Prior, Martinez spent five years at Goodby, Silverstein & Partners, rising up the ranks to associate creative director and developing a rare balance between digital and traditional marketing. Among his duties, he was part of a team that created the digital work for Sprint, including the launch of the “Now Network.” The campaign won an Integrated Campaign Gold Lion at Cannes in 2009 and has been recognized by the Clios, the One Show, D&AD and the Andy's. He was also a part of the “Essential Five” campaign for Haagen Dazs, which was awarded a Grand Kelly. In addition, he worked on the successful launch of the Hyundai Genesis, the first luxury sedan for the carmaker in the U.S.; was part of the lead team that repositioned Cheetos into an adult-targeted brand; and worked on campaigns for HP, Adobe and “Got Milk?”
"In our continuous effort to up the level of work, we are pleased to welcome Jose Luis to Arnold. We’ve already hired an impressive and ambitious group of top creative talent that is infusing fresh thinking into our client’s brands. Jose Luis is the latest example of the high caliber of talent that’s attracted to Arnold as we amp up our integrated offering, particularly in digital. " said Pete Favat, Chief Creative Officer of Arnold Worldwide’s Boston office.
With Google Art Project, users can wander around 17 of the world's top galleries and museums and view 1,061 artworks. There are also 17 special gigapixel images – one for each participating institution's most treasured piece, allowing viewers to zoom right in to brush-stroke levels of detail.
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