Don't take your fonts for granted. Typographer Erik Spiekermann doesn't.

Erik Spiekermann - Putting Back the Face into Typeface from Gestalten on Vimeo.

Via.

Step 1: Put a hidden camera on your ass.
Step 2: Shake what your mama gave you.
Step 3: Post results online.

Step 4: Do a U.S. city tour?

We're curious to see how this would play out elsewhere (i.e. Boston). Hell, make a damn study out of it and give us some metrics. We do love research around here. Are you listening, RearViewGirls?

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Just last month, Ad Age recognized Mullen in the Agency A-List. This month, Fast Company named them one of the most innovative companies in the world.

Must be something in the water at 40 Broad St.

What's going on next month, Mullen?

We tweeted about this the other day. Tell Digitas when you think the snow will melt in Boston and you could win an iPad. Just go on Twitter with your answer and the hashtag #whenwillitmelt – entries are being accepted until Friday 2/25 at 5pm. Have at it.

Don't worry. Pretty sure Punxsutawney Phil has already been disqualified.

Here's the legal.

Photo credit.

Remember the Winklevoss Twins in The Social Network? You know how Armie Hammer is only one guy but played both of them? Ever heard of Josh Pence (for that matter, ever heard of Armie Hammer?) Here's how Fincher & Co. painstakingly pulled off the twins:

Awesome, yet totally unnecessary? Or a great example of committing to a vision and executing it perfectly?

As for Lindsay Lohan's performance in The Parent Trap remake, we're pretty sure they made a deal with the devil for that one.

Via.

So... This is embarrassing. We were sitting on the edge of our seats last night as we eagerly awaited the conclusion of this year's Beanpot Tourney. And we have to admit, we were rooting for BC to prevail (and they did, so congrats, Eagles). Why, you ask? (No, it's not that we don't like Northeastern, another fine New England institution).

We were hoping Boston College would repeat as Beanpot Champs because we were so looking forward to commemorate the win by posting some classic print ads from back in the day when Hill Holliday was handling branding duties for said Jesuit, Catholic university down on Comm. Ave.

Alas, as we rummaged through our print archives, said ads could not be found (we're pretty sure the Hill / BC partnership that produced these ads happened before digital). So, why tell you all this now – when we could have easily just scrapped the story, run something else and no one would be the wiser?

Because we are just that stubborn. And we are not above asking you for help.

From what we can remember, the campaign in question featured BC's sports teams (men's ice hockey, basketball, football, etc.) and juxtaposed these images with tongue-in-cheek copy that alluded to Biblical imagery ("walking on water," etc.) So, are we crazy and just making all this up? Or does any of this sound familiar to anyone? Do you have access to these ads? Can you please send them our way?

In the meantime, enjoy these "vintage" ads:

PS: BU lost to Harvard in the consolation game? Really? C'mon, BU.