by thelaegotist / January 17, 2019 / To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s[Read More]
by The Denver Egotist / January 11, 2019 / Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution. Then the real world promptly smacks us in the face. Craftsmen spend untold hours creating their masterpieces. They sweat the details and pour their s[Read More]
by thelaegotist / December 21, 2018 / A lot of young Americans are concerned that Fox News’ offensive and misleading programming is brainwashing their parents. That’s why comedy great Andy Richter is inspiring a movement that encourages young people going home for the holidays to change the parental controls on their folks’ TV to block the “content unsuitable for older audiences” regularly broadcast on Fox News. The #OutFoxT[Read More]
by thelaegotist / December 7, 2018 / Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson. If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest mis[Read More]
by thelaegotist / September 25, 2018 / Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mo[Read More]
by The Denver Egotist / August 17, 2018 / Here's new work just breaking for the National Association of Realtors out of Arnold Boston. It's a series of absurdist little art films on the quirks and peculiarities of real estate shoppers. No matter how strange your house hunting idiosyncrasy, your Realtor will understand. As you'll see, it's an agency and client who embraced a pretty unusual voice and sensibility. Agency: Arnold Boston. Dir[Read More]
by thelaegotist / August 3, 2018 / In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. At the heart of the campaign is a :60 anthem spot coined [Read More]
by thelaegotist / August 3, 2018 / 4A’s sponsored coaching program begins August 29 When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. [Read More]
