This Giving Tuesday, Only One Wants You to Help Save Our Oceans With #AllHandsonDeck Campaign

by / December 1, 2020 /

Recently launched ocean conservation platform, Only One, has launched an #AllHandsonDeck Giving Tuesday campaign to inspire individuals to sign up as members of The Tide and help support marine causes they care about this year.

Only One is asking ocean lovers to sign up and become members of The Tide, a community of supporters that give monthly to support ocean stories and solutions to help rebuild marine life this decade. More than 4,300 pe[Read More]

Fred & Farid and JCDecaux Launch First-Ever “We Keep Going” Campaign

by / October 29, 2020 /

JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).

Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]

Green The Bid Launches To Support Sustainable Production Practices In Advertising — An Integrated Effort By Growing List Of Members Aims To Create Community + Change

by / October 21, 2020 /

Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.

Each year the [Read More]

“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus

by / August 19, 2020 /

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.

Created by [Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.


Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

[Read More]

Creative Director Edi Inderbitzin Creates “Every Waking Hour” Photo Project to Combat Depression

by / May 20, 2020 /

Creative director and photographer Edi Inderbitzin encourages people to appreciate the everyday, normal beauty in effort to fight teen depression.

At the beginning of 2019, Edi Inderbitzin started the project “Every Waking Hour.” The project was created with the intention to bring awareness to depression among young Americans caused by social media. By taking a photo literally every waking hour for a year, the hope was to spotlight th[Read More]

Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

by / May 14, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and s[Read More]