Full-service creative and marketing agency Madwell has created “Power a Brighter World,” a series of films for client Inspire Clean Energy that show how simple actions—like accessing clean energy for one’s home—can reduce carbon emissions and help decarbonize the power grid. The film’s storybook-illustration style reflects a sense of optimism that the brand hopes will elicit climate action fro[Read More]
XenoPsi, a digital first marketing consultancy, announced that Paul Nelson, former Havas S.A.-owned Arnold Worldwide Executive Vice President and Managing Director, has joined the company as Managing Director of its marketing and advertising division.
Nelson joins XenoPsi after 27 years at Arnold, where he most recently managed that agency’s Jack Daniel’s global portfolio of brands. He also brings experience in consumer packaged goods, public health, tobacco control and automotive[Read More]
This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse. To mark the initiative, Boston-based HATCH The Agency partnered with Station Film and award-winning director Brendan Gibbons to create “It’s Always There,” a powerful anti-child abuse PSA for the Know+Tell initiative of the Granite State Children[Read More]
Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]
Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.
The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.
Now in its second year, the program takes place at 20 independent agencie[Read More]
Agency Colossus redefines celebrity endorsements with atypical offer
Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.
This outlandish campaign was first leaked on Super Bowl Sunday when the brand quietly released a cryptic, toll-free hotline[Read More]
eBay’s social-first content series, Old School Meets New School, recently returned with the release of Episode 2, “It's About Time.” It follows Episode 1 which featured the unlikely pairing of Iris Apfel and Lil' Yachty, and the series continues to pair watch enthusiast celebrities together to have an intimate conversation around timepieces and their personal signature style.
In Episode 2, the conversation revolves around watches as an accessori[Read More]
