Q&A With The VCU Brandcenter

by / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]

HOW TO CREATE AND FOSTER AN EFFECTIVENESS CULTURE

by / May 14, 2018 /   Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented [Read More]

Indie Agencies Call Out the Best Automotive and Finance Super Bowl Ads

by / February 8, 2018 / The Egotist asked Indie Agencies from across the US to break down the best Super Bowl ads by category. Our final installment covers the Automotive and Financial Services categories. Thank you to the agency strategists and creatives who did their homework during Super Bowl parties and reported back to us. To read more about what moved our critics in the CPG category, check out our first story in[Read More]

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads: What Worked and Could’ve Worked Better

by / February 7, 2018 / Tide Wins the Beer Wars Alec Beckett, Creative Director at Nail Communications in Providence, RI noted that with no hard selling or product features and benefits to flog (in theory) beer advertising has the highest entertainment potential. He felt that this year was a big disappointment for the beer category: “Our crowd was excited to see the Bud Light battle, but was disappointed that the firs[Read More]

Five Agencies Come Together as MERGE To Offer Uncommon Combination of Capabilities

by / February 7, 2018 / [img_assist|nid=22742|title=|desc=|link=none|align=none|width=480|height=419] Ron Bess, CEO of Merge MERGE, a unified agency with an uncommon combination of capabilities in strategy, creativity and technology, is launching today in three cities—Chicago, Boston and Atlanta, CEO Ron Bess has announced. All told, five marketing agencies compose MERGE: •           HY Connect, Chicago [Read More]

Who Knew This Super Bowl Would be the Year for Laundry Detergents? Indie Agencies Weigh in on the Best CPGs of the Big Game

by / February 6, 2018 / The Egotist asked indie agencies across the US to work during the Super Bowl and pick the best Super Bowl ads by category. Here’s the first in the series of what agencies from Austin to Boston and St. Louis to San Francisco had to say about the CPG ads that worked in this year’s Super Bowl. Andy Grayson, Director of Strategy for Richmond-based creative agency, Arts& Letters Creative Co. summ[Read More]