Colossus Creates “Wisdom of Nature” Campaign for New Chapter Vitamins

by / May 7, 2024 /

Independent creative agency Colossus has launched a national campaign for client New Chapter. The multimedia campaign, titled “Wisdom of Nature,” is a reflection of the brand’s craft and commitment to high-quality, natural ingredients.

https://vimeo.com/919286398

“It was important to understand the challenge was more than just the vitamin and supplement industry being crowded,” sai[Read More]

Joy in the Journey: Reframing Success In Advertising

by / April 25, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

Colossus Launches New Brand Identity for the Boston Symphony Orchestra

by / April 22, 2024 /

Creative, design and advertising agency Colossus has developed a new brand identity for the historic Boston Symphony Orchestra (BSO) and its sub-brands The Boston Pops, Tanglewood, and Symphony Hall, Co-Founder and ECD Travis Robertson announced today. The agency also worked to craft a new brand strategy and brand architecture for the BSO. This is the agency’s first project for the client after winning the bus[Read More]

Full Contact Brings On Erin Regan and Mark Battista as Managing Partners

by / April 4, 2024 /

Pair are first partners the Boston advertising agency has hired in its 18-year history

Full-service advertising agency Full Contact has added two key members to its team, Erin Regan and Mark Battista.

Managing Partner Erin Regan is motivated by a relentless pursuit to drive innovation in the modern agency landscape. She is a seasoned agency leader whose role is to drive the company’s strategi[Read More]

Award-Winning Boston Studio Cooks Up “Pretty Amazing” Animation Slate

by / March 15, 2024 /

A new player in Kids & Family entertainment was recently announced with the launch of Pretty Amazing, an original IP incubator and production company. The new venture is an offshoot of award-winning animation and motion design studio Hero4Hire Creative. Coinciding with the launch, Pretty Amazing also announced its first property: the return of Emmy-nominated animated series Fizzy’s Lunch Lab on Common Sense Networks’ Sensical chann[Read More]

Strengthening the Bond Between Pet Parents and their Dogs 

by / March 15, 2024 /

AOR Colossus Launches Debut Work for Client Embark

Simply open social media, and you’ll be flooded with videos showcasing the joy of owning a dog. But in the latest advertising campaign for leading global canine health and genetics company Embark Veterinary, creative agency of record Colossus brought to life the joy that comes with discovering your dog’s genetic makeup. 

The campaig[Read More]