by thebostonegotist / June 26, 2024 /
The assignments come following a pitch with Deutsch Family Wine Brands
Agency Colossus has entered into a relationship with Deutsch Family Wine & Spirits that will involve a range of marketing duties for various brands in the company’s portfolio. Up first? For Cantera, developing a full-funnel integrated campaign and launching t[Read More]
by thelaegotist / June 24, 2024 /
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity.
Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to "give it all away," with 100% of its profits going to help children who face adversity – is proud to debut a national Pay What You Want pizza truck. In the face of high food prices, the Pay Wh[Read More]
by thelaegotist / June 17, 2024 /
Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.
Johanna
[Read More]
by thenewyorkegotist / May 22, 2024 /
Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.
The national ad is running on digital and social media. Launch Party won the assignment in January.
[Read More]
by thebostonegotist / May 7, 2024 /
Independent creative agency Colossus has launched a national campaign for client New Chapter. The multimedia campaign, titled “Wisdom of Nature,” is a reflection of the brand’s craft and commitment to high-quality, natural ingredients.
https://vimeo.com/919286398
“It was important to understand the challenge was more than just the vitamin and supplement industry being crowded,” sai[Read More]
by The Chicago Egotist / May 3, 2024 /
Since announcing its merger in March, BarkleyOKRP has been on a roll. This week the agency announced that was named agency of record for VISIT FLORIDA following a review. The win follows the recent announcement of Barkley[Read More]
by thelaegotist / April 25, 2024 /
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
by thebostonegotist / April 22, 2024 /
