M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by / February 4, 2019 /

Olay wins digital battle as most-talked-about brand on social media

 

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]

Women Will Be MVPs of 2019 Super Bowl Ads, SpotBowl Predicts

by / February 1, 2019 /

The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.

According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.

But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]

Effie Launches Academy to Educate Rising Stars on Marketing Effectiveness

by / January 31, 2019 /

Effie Worldwide has launched Effie Academy, a program created to educate marketing professionals early in their careers. The Academy is a two-part program that provides with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness.

The 2019 Effie Academy kicks off with in-person co-lab sessions on February 11, which will be run in partnership with Brand Learning, Accenture’s marketing and sales consultancy. [Read More]

Steakhouse Trolling, Well Done

by / January 23, 2019 /

Smith & Wollensky Seizes Opportunity to Step in On Key NY Ad Real Estate

For the launch of its new ad campaign, beloved NYC steakhouse, Smith & Wollensky, pulled a light-hearted real estate takeover on local competitor, Del Frisco’s, replacing all 62 phone kiosk ads formerly held by the neighboring steakhouse just as its media run had come to an end. The new out-of-home ads, created in partn[Read More]

Effie Launches Global Call for Entries for 5 for 50 Award

by / January 17, 2019 /

To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular.  The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mastercard, California Milk Processo[Read More]

COMEDIAN ANDY RICHTER ENCOURAGES KIDS GOING HOME FOR XMAS TO BLOCK THEIR PARENTS’ FOX NEWS

by / December 21, 2018 /

A lot of young Americans are concerned that Fox News’ offensive and misleading programming is brainwashing their parents. That’s why comedy great Andy Richter is inspiring a movement that encourages young people going home for the holidays to change the parental controls on their folks’ TV to block the “content unsuitable for older audiences” regularly broadcast on Fox News. The #OutFoxTheHolidays movement, which features a PSA-style video and a website with examples of what Fox con[Read More]

3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 /

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.

If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]