THE BENCH CO-FOUNDERS ON THE CURRENT FREELANCE MARKETPLACE AND HOW AGENCIES AND BRANDS SHOULD STAFF FOR THE FUTURE

by / May 6, 2020 /

The economic shutdown has already upended the ad industry, causing clients to slash budgets and agencies to furlough or lay off staff outright, and there’s no clear end in sight. But The Bench, an LA-based company that hand-matches vetted freelance talent to agencies and client-side brand marketing teams based on specific project requirements, thinks the crisis may push agencies to reevaluate their staffing models for the long-term. They’ve worked [Read More]

Artist’s Worldwide Donate Art Prints to AMASS.life to Support COVID-19 Health Care Workers.

by / May 4, 2020 /

Regarded members of the creative community from around the world have united at AMASS.life to sell their archival prints to support New York City healthcare workers through the COVID-19 Emergency Relief Fund.

The prints are available at the website (Amass.Life) and are priced at $95. All (100%) of the profits go to supporting frontline healthcare workers.

“New York City means a lot to me. I spent most of [Read More]

THE CITY THAT NEVER SLEEPS, NEVER GIVES IN: NYC’S COVID COURAGE SPRINGS TO ACTION DELIVERING PPE TO FRONTLINES

by / April 24, 2020 /

New York City advertising industry advocates are rolling up their sleeves and tapping into their networks to support relief platform Covid Courage. Formed by Dr. Natasha Anushri Anandaraja, MD, MPH, along with fellow healthcare workers and New York City residents, Covid Courage is in response to the reality that every healthcare worker who gets sick means one less person available to care for the thousands of Covid-19 patients hospitals expect to admit o[Read More]

DULUTH TRADING COMPANY PAYS HOMAGE TO THE BOUNDLESS “WAYFORGERS” IN NATIONAL CAMPAIGN FROM PLANET PROPAGANDA

by / April 22, 2020 /

Biscuit Filmworks’ Rachel McDonald, Directs

Lifestyle brand, Duluth Trading Company, is featuring powerful stories of women they’ve coined “Wayforgers”--those who have forged their way into the world by building boundlessly, dreaming wildly and making bravely—in a national campaign launching this week across cable TV, paid digital and social. The campaign promotes and also marks a new positioning for Duluth’s women’s line, and was created by the brand’s longti[Read More]

Billy Porter Is First Student At Quarancuts Virtual Hair School, A New Initiative From Upscale Men’s Grooming Boutique, Barba, and Terri & Sandy

by / April 16, 2020 /

Fashion and entertainment icon, Billy Porter, was the first to enroll in a “Quarancuts” Zoom session to take on the task of cutting his husband Adam’s hair, guided by renowned master stylist and Barba men’s grooming salon owner, Xavier Cruz. The experience, which Porter referred to as “humbling and fabulous,” debut on IGTV and marks the first episode to come out of “Quarancuts Virtual Hair School,” an initiative created by independent advertising agency, Terri & Sandy, for[Read More]

CASSANDRA’S “THE CULTURE OF INFLUENCE” REPORT REVEALS WHAT MAKES AN INFLUENCER EFFECTIVE WITH GEN Z AND MILLENNIALS

by / March 9, 2020 /

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior

A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what [Read More]

Campaign Aims to Protect Democracy for Brand USA with Citizen Impeachment 2020

by / February 6, 2020 /

Citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery to inspire others

Agency Cactus has launched Citizen Impeachment 2020, a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate did not have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on Nov. 3.

“Rig[Read More]