Indie Agencies Call Out the Best Automotive and Finance Super Bowl Ads

by / February 8, 2018 / The Egotist asked Indie Agencies from across the US to break down the best Super Bowl ads by category. Our final installment covers the Automotive and Financial Services categories. Thank you to the agency strategists and creatives who did their homework during Super Bowl parties and reported back to us. To read more about what moved our critics in the CPG category, check out our first story in[Read More]

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads: What Worked and Could’ve Worked Better

by / February 7, 2018 / Tide Wins the Beer Wars Alec Beckett, Creative Director at Nail Communications in Providence, RI noted that with no hard selling or product features and benefits to flog (in theory) beer advertising has the highest entertainment potential. He felt that this year was a big disappointment for the beer category: “Our crowd was excited to see the Bud Light battle, but was disappointed that the firs[Read More]

Five Agencies Come Together as MERGE To Offer Uncommon Combination of Capabilities

by / February 7, 2018 / [img_assist|nid=22742|title=|desc=|link=none|align=none|width=480|height=419] Ron Bess, CEO of Merge MERGE, a unified agency with an uncommon combination of capabilities in strategy, creativity and technology, is launching today in three cities—Chicago, Boston and Atlanta, CEO Ron Bess has announced. All told, five marketing agencies compose MERGE: •           HY Connect, Chicago [Read More]

Who Knew This Super Bowl Would be the Year for Laundry Detergents? Indie Agencies Weigh in on the Best CPGs of the Big Game

by / February 6, 2018 / The Egotist asked indie agencies across the US to work during the Super Bowl and pick the best Super Bowl ads by category. Here’s the first in the series of what agencies from Austin to Boston and St. Louis to San Francisco had to say about the CPG ads that worked in this year’s Super Bowl. Andy Grayson, Director of Strategy for Richmond-based creative agency, Arts& Letters Creative Co. summ[Read More]

Spotted: The Best Signs From the Boston Marathon

by / April 18, 2017 / This sign #BostonMarathon pic.twitter.com/urwYQHqYdl— Garrett Quinn (@GarrettQuinn) April 17, 2017 Favourite #BostonMarathon sign thus far. pic.twitter.com/e45x5Cm9xY— Jon Ashley (@jonashley87) April 17, 2017 @freckells is going to crush #Boston today! A post shared by Lindsay A. Roth (@lindsayaroth) on Apr 17, 2017 at 7:41am PDT —AP Photo/Steven Senne Lau[Read More]