COMEDIAN ANDY RICHTER ENCOURAGES KIDS GOING HOME FOR XMAS TO BLOCK THEIR PARENTS’ FOX NEWS

by / December 21, 2018 /

A lot of young Americans are concerned that Fox News’ offensive and misleading programming is brainwashing their parents. That’s why comedy great Andy Richter is inspiring a movement that encourages young people going home for the holidays to change the parental controls on their folks’ TV to block the “content unsuitable for older audiences” regularly broadcast on Fox News. The #OutFoxTheHolidays movement, which features a PSA-style video and a website with examples of what Fox con[Read More]

3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 /

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.

If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]

KEEP A POCKET-SIZED RUTH BADER GINSBURG HAPPY AND FIT AND BE SURE TO REGISTER TO VOTE!

by / September 25, 2018 /

Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbg[Read More]

Weirdly Wonderful National Association of Realtors Campaign from Arnold Boston

by / August 17, 2018 /

Here's new work just breaking for the National Association of Realtors out of Arnold Boston. It's a series of absurdist little art films on the quirks and peculiarities of real estate shoppers. No matter how strange your house hunting idiosyncrasy, your Realtor will understand. As you'll see, it's an agency and client who embraced a pretty unusual voice and sensibility. Agency: Arnold Boston. Directors: The Perlorian Brothers. Production Company: MJZ.

[Read More]

SunnyD’s New National Campaign from Terri & Sandy Reminds GenZ to Drink to Its Own Beat

by / August 3, 2018 /

In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. 

At the heart of the campaign is a :60 anthem spot coined “Boldly Original,”[Read More]

[email protected] Webinar Helps Working Moms Release Their Inner Leaders

by / August 3, 2018 /

4A’s sponsored coaching program begins August  29

When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. Mothers across all work levels meet bi-weekly in small groups for the eig[Read More]

Vann Graves Heads to Richmond as New Executive Director of VCU Brandcenter

by / June 14, 2018 /

VCU Brandcenter, one of the most respected graduate advertising programs in the country and among the industry, has named award-winning creative veteran, has named award-winning creative veteran, Vann Graves, as its new Executive Director. Currently Chief Creative Officer at JWT Atlanta, Graves is set to begin his new role on August 10th, taking him back to his native Richmond.  He follows an esteemed roster of industry executives who h[Read More]