Steakhouse Trolling, Well Done

by / January 23, 2019 /

Smith & Wollensky Seizes Opportunity to Step in On Key NY Ad Real Estate

For the launch of its new ad campaign, beloved NYC steakhouse, Smith & Wollensky, pulled a light-hearted real estate takeover on local competitor, Del Frisco’s, replacing all 62 phone kiosk ads formerly held by the neighboring steakhouse just as its media run had come to an end. The new out-of-home ads, created in partn[Read More]

Effie Launches Global Call for Entries for 5 for 50 Award

by / January 17, 2019 /

To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular.  The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mastercard, California Milk Processo[Read More]

COMEDIAN ANDY RICHTER ENCOURAGES KIDS GOING HOME FOR XMAS TO BLOCK THEIR PARENTS’ FOX NEWS

by / December 21, 2018 /

A lot of young Americans are concerned that Fox News’ offensive and misleading programming is brainwashing their parents. That’s why comedy great Andy Richter is inspiring a movement that encourages young people going home for the holidays to change the parental controls on their folks’ TV to block the “content unsuitable for older audiences” regularly broadcast on Fox News. The #OutFoxTheHolidays movement, which features a PSA-style video and a website with examples of what Fox con[Read More]

3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 /

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.

If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]

KEEP A POCKET-SIZED RUTH BADER GINSBURG HAPPY AND FIT AND BE SURE TO REGISTER TO VOTE!

by / September 25, 2018 /

Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbg[Read More]

Weirdly Wonderful National Association of Realtors Campaign from Arnold Boston

by / August 17, 2018 /

Here's new work just breaking for the National Association of Realtors out of Arnold Boston. It's a series of absurdist little art films on the quirks and peculiarities of real estate shoppers. No matter how strange your house hunting idiosyncrasy, your Realtor will understand. As you'll see, it's an agency and client who embraced a pretty unusual voice and sensibility. Agency: Arnold Boston. Directors: The Perlorian Brothers. Production Company: MJZ.

[Read More]

SunnyD’s New National Campaign from Terri & Sandy Reminds GenZ to Drink to Its Own Beat

by / August 3, 2018 /

In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. 

At the heart of the campaign is a :60 anthem spot coined “Boldly Original,”[Read More]