Smith & Wollensky Seizes Opportunity to Step in On Key NY Ad Real Estate
For the launch of its new ad campaign, beloved NYC steakhouse, Smith & Wollensky, pulled a light-hearted real estate takeover on local competitor, Del Frisco’s, replacing all 62 phone kiosk ads formerly held by the neighboring steakhouse just as its media run had come to an end. The new out-of-home ads, created in partn[Read More]
To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mastercard, California Milk Processo[Read More]
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
A lot of young Americans are concerned that Fox News’ offensive and misleading programming is brainwashing their parents. That’s why comedy great Andy Richter is inspiring a movement that encourages young people going home for the holidays to change the parental controls on their folks’ TV to block the “content unsuitable for older audiences” regularly broadcast on Fox News. The #OutFoxTheHolidays movement, which features a PSA-style video and a website with examples of what Fox con[Read More]
Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbg[Read More]
Here's new work just breaking for the National Association of Realtors out of Arnold Boston. It's a series of absurdist little art films on the quirks and peculiarities of real estate shoppers. No matter how strange your house hunting idiosyncrasy, your Realtor will understand. As you'll see, it's an agency and client who embraced a pretty unusual voice and sensibility. Agency: Arnold Boston. Directors: The Perlorian Brothers. Production Company: MJZ.
In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017.
At the heart of the campaign is a :60 anthem spot coined “Boldly Original,”[Read More]