Advertising Archives - The Boston EgotistThe Boston Egotist

Uber Elevate Unveils Vision For Urban Air Travel & Goes “Airborne” with Bipolar Studio’s Integrated Campaign

by Egotist / June 12, 2019 /
Pioneering tech company Uber has shared the latest news around what’s shaping up to be another revolutionary transportation offering - aerial ride-sharing service Uber Air: Uber Elevate is poised to bring to market for the first time the ability for consumers to use aerial ridesharing within cities as soon as 2023. Uber Elevate handpicked Cannes Mobile Grand Prix and AICP-winning rising star creative and production boutique [Read More]
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Freshpet Awakens Dogs To The Truth Behind Big Bad Kibble In New Campaign From Terri & Sandy

by thelaegotist / June 3, 2019 /
Thanks to a new national push from Freshpet and creative agency, Terri & Sandy, dogs are finally getting the truth behind the food they and their canine counterparts have been ingesting for decades. The campaign is a bold move for the brand, marking the first time they’re taking direct aim at the big guys and making a vocal stand against the unnatural, unhealthy qualities found in the majority of pet food—sprayed-on flavor, powdered meats, prese[Read More]
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ZOIC STUDIOS EXPANDS ADVERTISING TEAM WITH BICOASTAL HIRES

by thelaegotist / June 3, 2019 /

L-R: Zoic Advertising EP Jason Cohon and Business Development Strategist RJ Peristere

Emmy Award-winning entertainment company [Read More]
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Walrus Offers (Comedic) Relief in New Campaign for Colace

by thelaegotist / May 22, 2019 /
The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation-- a condition affecting an estimated 63 million people in North America alone.

In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms---like boring advertisem[Read More]
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UBER EATS MARCH MADNESS EPIC ROAD FILM

by thelaegotist / March 21, 2019 /
Uber Eats, the official delivery partner of March Madness/NCAA, launches its first national advertising this week, a slam-dunk that coincides with the tournament and was created in collaboration with its ad agency Anomaly LA. The centerpiece of the LET'S EATS campaign launches today, a long-form digital film featuring on-the-road exploits of Randy Watkins, an Uber Eats delivery-man slash street sage. When M[Read More]
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Culprit Creates Apple Ad to Sell… Undergarments?

by thelaegotist / March 12, 2019 /
Culprit Creative celebrated April Fool’s Day a month early to launch its new underwear brand

The L.A. ad agency/production shop, which has a bit of a prankster reputation, broke its teaser campaign online in early March. The creative is a modern homage to the original iPod ads with silhouettes of people dancing as cool tunes play and lines radiate off their bodies to illustrate the music’s energy. In fact, the two ads a[Read More]
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A WORD TO THE WINE FROM WALRUS

by thelaegotist / March 12, 2019 /
Just Please Don’t Kiss Your Cousin…

New York based creative and media agency, Walrus, is giving city dwellers a dose of raw humor to help kick off Wine Week. The shop has launched an OOH campaign on behalf of restaurant group, Quality Branded, to remind people that boozy lunches are totally acceptable, especially when compared to a handful of other “activities” certain people choose to engage in. The provoca[Read More]
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M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by thelaegotist / February 4, 2019 /
Olay wins digital battle as most-talked-about brand on social media

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]
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