Advertising Archives - The Boston EgotistThe Boston Egotist

KEEP A POCKET-SIZED RUTH BADER GINSBURG HAPPY AND FIT AND BE SURE TO REGISTER TO VOTE!

by thelaegotist / September 25, 2018 / Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mo[Read More]
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Weirdly Wonderful National Association of Realtors Campaign from Arnold Boston

by The Denver Egotist / August 17, 2018 / Here's new work just breaking for the National Association of Realtors out of Arnold Boston. It's a series of absurdist little art films on the quirks and peculiarities of real estate shoppers. No matter how strange your house hunting idiosyncrasy, your Realtor will understand. As you'll see, it's an agency and client who embraced a pretty unusual voice and sensibility. Agency: Arnold Boston. Dir[Read More]
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SunnyD’s New National Campaign from Terri & Sandy Reminds GenZ to Drink to Its Own Beat

by thelaegotist / August 3, 2018 / In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. At the heart of the campaign is a :60 anthem spot coined [Read More]
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[email protected] Webinar Helps Working Moms Release Their Inner Leaders

by thelaegotist / August 3, 2018 / 4A’s sponsored coaching program begins August 29 When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. [Read More]
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Vann Graves Heads to Richmond as New Executive Director of VCU Brandcenter

by thelaegotist / June 14, 2018 / VCU Brandcenter, one of the most respected graduate advertising programs in the country and among the industry, has named award-winning creative veteran, has named award-winning creative veteran, Vann Graves, as its new Executive Director. Currently Chief Creative Officer at JWT Atlanta, Graves is set to begin his new role on August 10th, taking him back to his native Richmond. He follows an est[Read More]
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FITZCO PARTNERS WITH RED NOSE DAY TO CHALLENGE AMERICA TO ‘GO NOSE TO NOSE’

by thelaegotist / May 24, 2018 / Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said. Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness a[Read More]
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Q&A With The VCU Brandcenter

by thelaegotist / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]
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HOW TO CREATE AND FOSTER AN EFFECTIVENESS CULTURE

by thelaegotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented [Read More]
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