This Giving Tuesday, Only One Wants You to Help Save Our Oceans With #AllHandsonDeck Campaign

by Egotist / December 1, 2020 /

Recently launched ocean conservation platform, Only One, has launched an #AllHandsonDeck Giving Tuesday campaign to inspire individuals to sign up as members of The Tide and help support marine causes they care about this year.

Only One is asking ocean lovers to sign up and become members of The Tide, a community of supporters that give monthly to support ocean stories and solutions to help rebuild marine life this decade. More than 4,300 pe[Read More]

Fred & Farid and JCDecaux Launch First-Ever “We Keep Going” Campaign

by Egotist / October 29, 2020 /

JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).

Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by thelaegotist / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by thelaegotist / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

by thelaegotist / May 14, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and s[Read More]

THE BENCH CO-FOUNDERS ON THE CURRENT FREELANCE MARKETPLACE AND HOW AGENCIES AND BRANDS SHOULD STAFF FOR THE FUTURE

by thelaegotist / May 6, 2020 /

The economic shutdown has already upended the ad industry, causing clients to slash budgets and agencies to furlough or lay off staff outright, and there’s no clear end in sight. But The Bench, an LA-based company that hand-matches vetted freelance talent to agencies and client-side brand marketing teams based on specific project requirements, thinks the crisis may push agencies to reevaluate their staffing models for the long-term. They’ve worked [Read More]