HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by thenewyorkegotist / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]

Adweek Announces Cutting-Edge and Groundbreaking Hire to Unlock the Future of Growth

by thenewyorkegotist / February 20, 2025 /

Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers.  As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development. 

An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]

Full Contact Advertising Breaks Bread with New/Returning Restaurant Clients Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches

by thebostonegotist / January 14, 2025 /

Independent creative marketing agency Full Contact has won the creative accounts for pizza shop Papa Gino’s and sandwich maker D’Angelo, restaurants that are under the stewardship of parent company New England Authentic Eats. The agency officially began working with Papa Gino’s and D’Angelo earlier this year after being awarded the creative busin[Read More]

BOSTON EVENT: MAKE SOME NOISE!- Putting Boston Indie Advertising Back On The Map.

by thebostonegotist / January 12, 2025 /

Are you a New England indie agency? Then join us at Colossus HQ on January 21st for "MAKE SOME NOISE!- Putting Boston indie advertising back on the map."

ADWEEK editor Kyle O'Brien O’Brien joins forces with [Read More]

Full Contact and ButcherBox Unwrap Better Gifting Option in New Holiday Campaign

by thebostonegotist / December 15, 2024 /

Playful social and digital work promotes brand’s premium Gift Boxes for any occasion

The holidays can be a magnet for lackluster, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option - delicious, responsibly raised meat and seafood -  with the help of new work promoting their premium Gift Boxes. 

Created in partnership wit[Read More]

Dashlane Urges Consumers to Keep Drama at Bay as it Makes a Turn to B2B Advertising

by thebostonegotist / December 5, 2024 /

Dashlane, a leader in the world of credential security, is urging cybersecurity professionals and CISO’s to leave drama out of IT and keep it where it belongs — slaying dark sorcerers beyond the realm. 

As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools, enabling employees to keep their company safe. While historically utilizing a B2C approach, Dashlane[Read More]

A&G’s NEW THIRD SPACE STUDIOS FILLS A COMMUNITY GAP

by thebostonegotist / October 18, 2024 /

The agency’s new production studio, open to the community, makes quality creative possible for all - including small nonprofits like The Wonderfund

A&G's (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It's filling a gap in the community by making a complete video and production facility (live-action studio, production extension, e[Read More]