3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 /

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.

If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]

The Creative Team Taboo: Who’s the Better Half?

by / May 29, 2015 / For all their ubiquity in agencies, creative teams are their own secret universe where very few outsiders are invited. The rest of the agency sees the ideas, the outside world sees the finished work, but who inside the team was responsible for what? Who cracked the idea, the line, the execution? Only the team itself knows. Or do they? Ask them independently and each half would claim the lion's share of the credit, adding up to a combined contribution of around 160%. Nonsense of course. Tha[Read More]

Your Inner Critic is a Jerk.

by / March 27, 2015 / He resides under your skin and over your shoulder. Breathing down your neck. Whispering behind your back. Ceremoniously leading the war within while unapologetically telling you how it is.
 He offers snarky feedback like, “Wow, did you really just say that? Man, you sounded like an idiot.” Right after he insults your wardrobe choice. (Well, let’s be honest, velour is not a good look on most people.)
 You don't need this lover of bad hair days. This heckler of good intentions. Thi[Read More]

Seinfeld Can Take the Piss All He Likes But Advertising Really Does Matter

by / October 12, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.