Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
by / May 29, 2015 / For all their ubiquity in agencies, creative teams are their own secret universe where very few outsiders are invited.
The rest of the agency sees the ideas, the outside world sees the finished work, but who inside the team was responsible for what? Who cracked the idea, the line, the execution? Only the team itself knows. Or do they?
Ask them independently and each half would claim the lion's share of the credit, adding up to a combined contribution of around 160%. Nonsense of course. Tha[Read More]
by / March 27, 2015 / He resides under your skin and over your shoulder. Breathing down your neck. Whispering behind your back. Ceremoniously leading the war within while unapologetically telling you how it is.
He offers snarky feedback like, “Wow, did you really just say that? Man, you sounded like an idiot.” Right after he insults your wardrobe choice. (Well, let’s be honest, velour is not a good look on most people.)
You don't need this lover of bad hair days. This heckler of good intentions. Thi[Read More]
by / October 12, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.
Think about the person you want to be in three years. I'm not talking about your lifeplan here. Just the medium-term future. Three years from now. Do you have a clear picture of who that person is, what job they have, what they stand for? If not, your only job is to figure that out. Leave this room immediately and go do that.
But let's say you do. There are only three things that are standing between you and being that person.
I hate to tell you this, but [Read More]
by Egotist / August 19, 2013 / In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives.
We decided to take the very same question to Toronto creatives, in 20 w[Read More]
by drawnomi / June 6, 2013 / Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.
In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord.
Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him.
In the 13 years since the accident, Jared has been fig[Read More]