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  • Dance Off

    January 25th, 2011 / Comments (0)

    Earlier today we received a message from Ashley Linnenbank. Ashley is a designer at Beam Interactive.

    Apparently, Ashley saw some former colleagues from Modernista! promoting a Facebook competition sponsored by Food Should Taste Good, a snack company out of Needham. The competition is a Super Bowl touchdown dance off that awards the dance with the most votes $10,000. Ashley then convinced her fiancé, who works at SCVNGR, to dance.

    The dance is horrible. And for that, we applaud Ashley's courageousness (and that of her fiancé's) for sending it to us. Plus, Ashley tells us they could really use the money for the wedding.

    You can watch the dance and vote for it here.

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  • BrandBowl 2011 Pre-Game

    January 25th, 2011 / Comments (1)

    Get ready to judge. It looks like Mullen has upped their game.

    In partnership with Radian6 and Boston.com, they present, BrandBowl 2011 - a site that uses Twitter to analyze consumer reaction to Super Bowl commercials.

    The full-out version of the site goes live on Friday, February 4th, but today they've kicked off with a pre-game site to help us get warmed up. (Both with the same URL.) On the pre-game site you can practice and watch last year's spots.

    If you’d like to participate, just add the hashtag #brandbowl to any of your Tweets related to Super Bowl commercials. If you tweet from Brandbowl2011.com the site automatically includes the hashtag for you.

    And as a bonus, on game day, Hulu will be feeding actual spots as they become available.

    For more info and features about the big event, check this.

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  • Staples Launches in Australia with Australia

    January 25th, 2011 / Comments (0)

    Sure, there's not much of a concept. But in execution, they really went for it. Nice.

    Agency: The Works

    Via

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  • How Psyched is Apple?

    January 25th, 2011 / Comments (0)

    They don't care about Verizon or AT&T. They sell iPhones. And you're going to buy one.

    Via

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  • The United States of Shame

    January 25th, 2011 / Comments (0)

    Whether it’s a fat population, high rate of STDs or excessive tax rate, it turns out that every state ranks dead last in at least one unsavory category.

    So it's official, we're the shittiest drivers. But really, that should surprise no one. At least we're not "rape" or "gonorrhea."

    (Click image to enlarge.)

    Via

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  • Don't Let Us Down, Budweiser

    January 24th, 2011 / Comments (0)

    By the looks of these Super Bowl ad teasers, Budweiser might be planning something nice.

    Please don't fuck it up.

    Via

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  • Mullen Takes the Day

    January 24th, 2011 / Comments (1)

    We just heard that Mullen landed a new piece of business.

    They've have been named the brand advertising agency-of-record for EmblemHealth. EmblemHealth is a New York-based healthcare company that provides health care coverage and services to more than three million people through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York.

    This is actually the 3rd time today that we've covered Mullen. First for their score on Ad Age's Agency A-List, then for their sharp new ACD hire and now this.

    Damn, Mullen. Damn.

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  • The AICP Show

    January 24th, 2011 / Comments (0)

    Can a commercial be considered a work of art? It can if it's one of the exceptional, innovative, and entertaining commercials honored by the Association of Independent Commercial Producers (AICP). The AICP Show, The Art & Technique of the American Commercial celebrates the artistry of advertising appearing in moving image media, and those who excel in the craft.

    The Massachusetts Production Coalition (MPC, in association with the AICP, the Ad Club and sponsors present:

    THE 2010 AICP Show Boston

    This Thursday, January 27, 2011
    The Institute for Contemporary Art / Boston
    100 Northern Avenue
    7:00 pm The Art and Technique of the American Commercial

    Buy tickets here.

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  • Joy of Destruction

    January 24th, 2011 / Comments (0)

    JOY OF DESTRUCTION from Xaver Xylophon on Vimeo.

    Via

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  • Romance on the Seven Seas

    January 24th, 2011 / Comments (0)

    We don't know if SeaCaptainDate.com is real or not (probably not). But we don't care.

    The profiles are hilarious.

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  • Reminder: The 2011 AIGA BoNE Show Deadline Approaches

    January 24th, 2011 / Comments (0)

    The BoNE Show (Best of New England) is a biennial design competition open to all designers in New England; any design project published between January 2009 and January 2011 is eligible for entry. Deadline is February 4.

    Artists, designers, geniuses, shine up your shit, send it in and get the recognition you deserve.

    Learn more and submit your stuff, right here.

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  • New Kid in Town

    January 24th, 2011 / Comments (2)

    Word on the street is that a sharp creative by the name of Paul Sincoff just landed a job in Boston as an ACD at Mullen, fresh off the boat from TBWA/Chiat/Day LA.

    His work is great.

    And he's had an acting career.

    In our opinion his greatest role came from "Saved By The Bell: The New Class" as Jack Elliot, the new gym manager who sexually harasses everybody. Not joking.

    Welcome to Boston, Paul.

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  • Boston's All Up In the A-List

    January 24th, 2011 / Comments (0)

    A huge congratulations go out to Mullen and Arnold this morning.

    Mullen took the #3 spot on the Ad Age Agency A-List. They were recognized for their steady creative success and "Unbound" approach that brought them new accounts this year like JetBlue.

    Arnold was named Ad Age's Comeback Agency of the Year. They were recognized for their massive string of wins this year. 18 of them. Overall, it brought in $700 million in fresh billings. Damn.

    Mad props to both.

    To see more of Ad Age's Agency A-List, check this.

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  • Do Nothing For Two Minutes

    January 21st, 2011 / Comments (0)

    NIce. And almost impossible.

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  • A Dude, a Penguin Suit and Iced Coffee

    January 21st, 2011 / Comments (1)

    To boost awareness around Dunkin' Donuts' Iced Coffee (even in the winter) Studiocom has created an online video campaign featuring a guy in a penguin suit (because it's winter) drinking iced coffee, offering iced coffee to others and getting fired up in the process.

    The campaign of videos will be promoted through Dunkin' Donuts social channels YouTube, Twitter and Facebook.

    Via

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