BrandBowl 2011 Pre-Game

Get ready to judge. It looks like Mullen has upped their game.

In partnership with Radian6 and Boston.com, they present, BrandBowl 2011 - a site that uses Twitter to analyze consumer reaction to Super Bowl commercials.

The full-out version of the site goes live on Friday, February 4th, but today they've kicked off with a pre-game site to help us get warmed up. (Both with the same URL.) On the pre-game site you can practice and watch last year's spots.

If you’d like to participate, just add the hashtag #brandbowl to any of your Tweets related to Super Bowl commercials. If you tweet from Brandbowl2011.com the site automatically includes the hashtag for you.

And as a bonus, on game day, Hulu will be feeding actual spots as they become available.

For more info and features about the big event, check this.