Choose Your Own Brand Ending

November 29th, 2010 / Comments (1)

Something about this spot really left a bad taste with us. From start to finish, it's really nice. But for GM? Seemed out of place.

What do you think? What logo might you have seen at the end of this spot that would've made more sense?

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Comments

This action-reaction concept reminded me of these two spots except since GM can relate to events outside of sports, it has more of an eclectic collection of imagery.

http://www.youtube.com/watch?v=t44vKLRVYNo&feature=related

http://www.youtube.com/watch?v=lSggaxXUS8k

In other words, looks like they built on the successful, emotionally powerful concept that we see in Nike and Gatorade commercials all the time. Not that there is anything wrong with that, except the fact that it feels like a Nike or Gatorade commercial.

Patrick O'Toole (not verified)
November 29th, 2010, 12:15pm

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