Connelly Partners Keeps You Healthy

Connelly Partners just did a nice campaign for Tufts Health Plan. We really dig 'em. Funny, true and human.

They can currently be seen in the Boston and Providence markets in addition to similar radio spots.

“We wanted these spots to be true to life, spots you could laugh at but see yourself in, and to admit that becoming and staying healthy isn’t easy. It’s hard. But it’s worth the effort,” says Steve Connelly, President and Chief Creative Officer for Connelly Partners.

Health care spots with humor? That works? Well, we'll be damned, it can be done. Nice job.