Mullen Cracks JetBlue

Here's the first hint of what's to come from Mullen for JetBlue after winning the account in May.

Here we have three online, hidden-camera-style videos depicting typical crappy airline experiences, but in the everyday. The situations are then paid off with a line of copy, "You wouldn't take it on the ground, don't take it in the air" and then ultimately with the new tag line, "You Above All."

These are really nice. The situations are entertaining and surprisingly unexpected. After recently posting Mullen's new work for Planet Fitness we're happy to say they're on a roll.

Via