Good Apples

As part of a long-term rebranding project for a locally based, growing retail franchise we are looking for a partner to lead content strategy and copywriting for the client.

-20-25 hours per month.
-Previous experience developing and overseeing content strategy for a retail client preferred.

Goals:

General Marketing Content
Develop a tone and voice for the everyday language that is used in sales and marketing materials. Identify and prioritize content opportunities for advertising and marketing initiatives.

In-Store / POS Positioning
Define the principles, beliefs and benefits that are communicated by the brand in-store and in sales and marketing materials.

Community Giving & Involvement
The client has specific community initiatives around charitable giving programs that are in need of definition and elaboration.

In-house Brand Definition
The client has a branded product line that needs to be defined in a way that differentiates it from the other brands sold in the stores, with the potential that the brand may be sold in other retailers in the future.

Product Language
Develop a vocabulary for product features and benefits that the client can own and use throughout the organization and in marketing / sales materials.

The goal is to standardize the language and vocabulary used to describe product features and benefits so that similar products from different vendors can be compared to one another without the often confusing product marketing language that is used in the industry.

Blog / Social Media Content
Develop a strategy and plan for how the brand communicates with their audience online and through social media.