a&g Thinks UR Great

Allen & Gerritsen just released a new campaign for WBUR (Boston's NPR news station). The campaign includes the spot below (along with some :15 cuts) as well as some outdoor that can be seen along the gorgeous Mass Pike.

The spot features everyday Bostonians at their finest with a caption beside them that reads something like, "UR smarter than they think."

According this article on boston.com, "Analysts say the aggressive advertising campaign, which includes TV ads and billboards along Interstate 93 and the Massachusetts Turnpike, is a rarity for public radio."

Aggressive, eh? Nice.