EDITORIALS
Vote for the 2010 Boston Agency of the Year
After another odd year in this industry, which saw inclines, declines and flat lines, we proudly present our first annual 2010 Boston Agency of the Year poll.
Our criteria for the most deserving agency is as follows. Feel free to add your own when you cast your vote.
1 – Authenticity, creativity and consistency of output.
2 – Success in retaining clients and winning new business.
3 – Strength of billings.
Who gets your vote? Let's hear it in the comments below.
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Small Army
Arnold. Yes, they're big, but everyone took a hit and they bounce back the biggest. They've tons of new business and kept their work good.
SMALL ARMY!
Not only because they're huge fans of your blog (awww) but they have a growing team of rock stars and an ever-growing client list to boot!
This year's highlights included projects for Solid Works (http://www.solidworks.com/pages/programs/letsgodesign) and Emerson Hospital (http://www.pdnonline.com/pdn/photoserve/See-What-You-Dont-K-1277.shtml)
And if you could possibly need any other reason, they have big projects coming up in 2011 and their employees are a happy, proud, hard-working small army.
Arnold, baby. So many wins. Retained major national clients. Racked up awards.
There are lots of great agencies in Boston. But, Small Army definitely deserves the prize.
Arnold.
Impressive and consistent new business record over the past year and pumping out solid work and growing results for existing clients.
Also revamping of top-tier management, attracting hot new talent and solid investment and faith from the parent company.
2011 is going to be an even bigger year for both new and existing clients.
Odds that Eugene Kim said Mullen up until 2 months ago?
10000000000%
Mullen.
New wins. Lots of them. Including the most talked about pitch of the year in Zappos. A huge win in jetBlue with an amazing campaign launch. A tough shootout for an outstanding brand, Fage Yogurt, resulting in a win. And as of last night, a win of Best Use Of New Media (in the country) for Olympus.
Mullen - they rock!
MULLEN
Stuart you're so right. Eugene Kim keeps showing-up at Mullen parties and drinking our booze. I sense he is deeply conflicted.
MULLEN!!
Be that as it may, Stewart, I second Eugene's vote for Arnold based off the sole case of Hot new talent. Sex sells.
MULLEN. Their client's speak for themselves. Just ask JetBlue.
MULLEN
New Biz -- Zappos, Jet Blue, Qwest, FAGE
Media Maven Award for John Moore
Numerous media and creative awards for Jet Blue, Olympus, Zappos, Timberland
Breaking new ground in mobile, augmented reality, iPad, iPhone
Doing more than pumping out solid work, Mullen is pumping out work that gets noticed and actually works.
Mullen. Lot's of new Biz wins. Great work for many clients. Great digital/social.
Mullen!
I go where the party is!
And I work where they don't make fun of me... wah waaahhh.
And who's NOT gonna vote for their agency? Haha!
Mullen! Jet Blue, Olympus, Zappos, Timberland.
MULLEN!
Mullen...innovative work, great clients, and unbeatable talent.
MULLEN.
Biggest wins in New England—including winning Fage, JetBlue, Zappos. HUGE talent acquisitions.
I feel like Arnold has the hype, Mullen has the work.
zappos, jet blue, timberland, fage, olympus.... MULLEN!
Mullen
Really made a splash this year.
Mullen.
Big new clients, big talent, exciting new hires, vodka in every file cabinet and we've managed to keep most of our sex tapes private.
Mullen. Lots of national new business wins and solid, creative work.
Mullen. Took some great steps forward this year and will keep on going.
Mullen is the obvious favourite.
Rock the industry!
Mullen. New clients: JetBlue, Zappos, Fage. Existing clients are awesome - Bruins, that penguin stuff for the Aquarium. And then there's the new creative department. We really need a contest for this? Come on.
New JetBlue campaign was awesome along with the Augmented Reality for Olympus.
oh yeah MULLEN!!
mullen. without a doubt.
mullen. without a doubt.
let's see...Arnold hires a bunch of junior folk from Mullen. Mullen replaces them with talent from Crispin, Goodby, Modernista.
who has the sexy new hires?
Are you kidding? Mullen. Kicking ass. Getting digital. Cleaned up at MITX. Showed they can do the old and the new. Not many others can say that.
MULLEN!!
MULLEN, all the way!!
MULLEN, baby!!
Mullen. Yup.
Mullen!
Mullen, duh.
Who has the most people in Boston on their distro list?
That one will win :P
Studiocom all the way!
Mullen!
Mullen hands down, and unlike others here, full disclosure, I work there. And the criteria for Best Agency is exactly why I do:
1 – Authenticity, creativity and consistency of output.
Not only have we been on an incredible streak, but Mullen's vision, creativity and approach is bringing business to Boston that would have never even stepped foot in the market before Mullen transformed the way we think about communications and technology in the future. The work, across all channels speaks for itself.
2 – Success in retaining clients and winning new business.
Zappos, JetBlue, Fage, Olympus (1st time ad campaign) are the biggest and shiniest, but we have consistently picked up new business from big and small. And no one talks about how righteous MediaHub has been under the leadership of John Moore. We are cleaning up strategically and creatively on all fronts, minus the silos and politics that other agencies in this market are forced to deal with being on different P&L's.
Integration, technology and unbound creativity rule the day, and Mullen is light years ahead right now. (And its not lost on me that this will cause other agencies to want to beat the sh#t out of us. It's all good, particularly for Boston, so catch up kids.)
3 – Strength of billings.
Question a bit above my paygrade, but if strength is measured by talent acquired and maintained, the fervor in which we pursue ancillary opportunities for growth in emerging and, at times, untested areas, consistent thought leadership in the industry, but more importantly with clients, as well as the strength and incremental growth of existing accounts, I'd say Mullen is doing pretty well for itself.
Some may be bigger, none are better. Line's drawn my friends.
Mullen. I evangelize all day long about working for Mullen. Why? It's simple: We are doing great things here.
Mullen!!!
Mullen all the way baby!
1) Some of the biggest wins in the industry landed right here. Cuz Clients know whats up.
2) Crushed digital awards like MITX
3) Best coffee bar in town!
Just sayin'
Mullen!!!!
Mullen, which laid off 100 workers during the recession but now has hired twice that number and landed such progressive brand accounts as Zappos and JetBlue.
During this communication revolution accelerated by the recession, people like Mullen's Edward Boches have been blazing a new trail for agencies and clients.
As author Clay Shirky has said, “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”
Mullen is helping to define the future of advertising.
boathouse! :)
Mullen is the best!
Mullen rules on all criteria, especially hot new biz streak and strongest integrated work in town by far.
MULLEN hands down!
Mullen. They've been amazing with their new business wins and integrated work!
Mullen, hands down!
allen&gerritsen gets my vote hands down!
Longevity and depth of relationships with clients, significant growth in a challenging economy, incredibly talented people, great culture, innovation, knowledge and leadership that "gets it" and is devoted/dedicated to the industry!!!
TC
Mullen.
Connelly Partners. Who knew that an agency of this size could sweep so many wins, so many awards and so many honorable mentions in one year?
Connelly Partners! Tufts Health Plan & Samsonite TV, the Regift Auction, come on now.
Connelly Partners.
Can't get much better than this!
Mullen all the way
Studiocom baby!
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