Create or Else, is a YouTube Brand Channel and program curated by Ogilvy & Mather in order to celebrate pervasive creativity and inspiration.
People outside Ogilvy and within our creative culture are being showcased by giving them a “home away from home,” in an ongoing series of short docurettes.
Seeing the inner greatness in others, in the most unexpected of places, will bring out the inner greatness in ourselves and in turn we hope to inspire a spark for others to create and continue to innovate.
Luke Sullivan, author of the ad-bible, "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, just did an interview with our friends at The Denver Egotist.
If you're as excited about this as we are, then get started and read the interview.
If you don't know who Luke Sullivan is, we don't know why you're here.
Entertainment Weekly conducted a readers’ poll over the last few weeks, pitting some of the greatest advertising icons against one another in head-to-head battles.
Readers voted and their voices were heard. In the end, Arnold's very own Progressive Lady, Flo, took home the prize.
Really, this is pretty impressive. She beat out the likes of Tony the Tiger, The Old Spice Guy and The Pillsbury Doughboy. Name any advertising icon you can think of; Flo beat them.
According to the 250,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion).
Chrysler took it with the below spot. We'll agree, the writing in this spot is great. We just could have done without so much Eminem.
The Radian6 platform determined the results by pulling in the full data stream from Twitter. The results were measured on not only the volume of conversations, but also the positive/negative sentiment surrounding the conversations. BrandBowl2011 is able to rank the ads using some of the most comprehensive social media metrics available. During the broadcast of Super Bowl XLV, over 250,000 tweets were counted to determine the winners of BrandBowl2011.
"We've reached a point where advertising, even the outbound interruptions, is social,” said Edward Boches, chief innovation officer at Mullen. “Consumers want to talk about the ads and marketers are starting to realize that the greatest value of their Super Bowl buy is the conversation that takes place online.”
Of course, people go into the Super Bowl with pretty high expectations for the ads, and of course, people can be pretty harsh in their criticisms. But you know what? They should be. It's the SUPER BOWL. Your client paid a shit-load of money and you better deliver. There's been a lot of amazing work done in the past to set the bar so hight, that's how it got there. But this year was nothing special.
In case you haven't been following the story, Old Spice super fan, Chris Gatewood won a contest and the ownership of the latest Old Spice spot prior to its official release.
It was in his possession for about a day, but now he's released it (below); at the time of this post, no more than 1 minute ago.
Old Spice had a contest. One super fan would get possession of the next Old Spice commercial, to do with whatever they pleased. This dude won. He has it. Follow the saga below.
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