“You Will Never Get a Job in This Industry”

by / May 30, 2023 /

By Franklin Tipton, co-founder, CCO, at Odysseus Arms.

The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”

How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]

Panda Express Invites Fans to Celebrate Lunar New Year With the ‘Good Fortune Scratcher’

by / January 31, 2023 /

To celebrate the Lunar New Year, American Chinese fast food restaurant Panda Express is out with a new campaign from creative agency The Many that offers fans -- and fans-to-be -- a chance to win delicious food and gift cards. 

Running nationally through Feb. 21, the "Good Fortune Scratcher" is a digital game in which players unlock trivia about Lunar New Year and Panda Express through a fun scratcher experience. To repeat engagement and purchases, [Read More]

1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]

General Motors Auctions Art Work Done on Vehicle Hoods for Charity

by / November 23, 2022 /

General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.

GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]

Green The Bid Releases Complete Green Production How-To Manual

by / October 31, 2022 /

Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]

Elizabeth Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of. 

by / October 14, 2022 /

While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. 

With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The 40-Year-Old Virgin, etc.), attempts to experience Archer Roose’s new varietal, Bubbly Rosé[Read More]