51st Annual Hatch Awards Roundup.


By / / Fall’s upon us, and with Halloween just around the corner, that can only mean one thing in the Boston ad scene – The Ad Club is honoring our best and brightest in the annual Hatch Awards show. And the event held at the Seaport World Trade Center certainly didn’t disappoint. Commemorating 51 years of recognizing Hub-based creative excellence, Hatch’s theme this year was “Area 51” – complete with elaborate, secret-military-base-inspired set-pieces, neon glow stick lighting and even a virtual alien co-host to veteran presenter John Verret. When it came down to the presentation of those iconic Hatch bowls, it wasn’t a surprise that the usual suspects – Arnold, Mullen and Hill Holiday – cleaned up. Of course, not too far behind was this year’s Ad Age Best Place To Work, Allen & Gerritsen. But it was Mullen’s “You Above All” campaign for client JetBlue that took home the night’s Best of Show honors. Check it out: Brad Baker, CMO of Zildjian received Marketer of the Year honors, while up-and-coming copywriter Lawrence O’Toole of KSV was recognized with the Just Hatched award. With over 1,000 submissions in over 70 categories, 358 Gold, Silver and Bronze awards were presented by night’s end. So our most sincere congratulations and admiration go out to all the winners. You make Boston proud. Keep up the great work. And hope to see you again – and some new faces – next year… For additional coverage, check out what our friends over at BostInnovation had to say.