In an article adapted from his book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, author Helio Fred Garcia addresses the importance of "hijacking emotion to engage your audience." According to Garcia:

The default to emotion is part of the human condition. The amygdala governs the fight-or-flight impulse, the triggering of powerful emotions, and the release of chemicals that put humans in a heightened state of arousal. Humans are not thinking machines. We’re feeling machines who also think. We feel first, and then we think. As a result, leaders need to meet emotion with emotion before they can move audiences with reason.

Read more about it here.

Image courtesy of Etsy.

Pretty self-explanatory. Click on the graphic below to see the whole timeline, font geeks.

Via.

So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn't gonna work):

Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it.

Made us wonder though, especially with the crappy weather we've been having, what happens when it rains?

Have you seen this yet?

So, is it an homage? Or a rip-off?

Whatever the case, we don't mind the clever dig on "American Idol" and most other "reality" singing competitions that are on TV right now...