Jeep Is So America

Even though they're really your typical product demos, we like these. The writing, the VO, everything. We're suckers.

Maybe it's because we think it revives what Jeep was born of, off-roading. And the Cherokee (unlike the Wrangler), seems to have drifted further away from that catering to the child seat-toting, family-vacationing, never-gonna-drive-this-thing-off-asphalt consumer.

And the tagline, "The things we make, make us." Great. The lot of us here at The Boston Egotist seem to have a healthy distaste for advertising and consumerism that rivals our infatuation with it. So as much as we hate to admit that material fabrications define us as a culture, it simply rings so true here. Go America.

See two new spots below and then two more plus the original "Manifesto" spot here.

Agency: Wieden+Kennedy

Via