Cats and cats and cats.

Ikea released 100 cats in their store in Wembley, England for a their new spot created by Mother London. The first clip below is the actual spot, the one below that is a behind-the-scenes look at the making of the commercial.

The "Happy Inside" effort is Mother's first for Ikea. According to Feh Tarty, creative director at Mother, "Cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort."

Via