NEWS
"Southern Comfort Goes Digital in New Orleans"
Or at least that was the headline that was sent to us.
Not sure how "digital" this actually is, but we'll let you decide that for yourselves.
"Arnold Worldwide teams with Brown-Forman, Foursquare and Minneapolis brand design firm Cue to create a Mardi Gras outdoor promotion for client Southern Comfort in New Orleans French Quarter.
An outdoor billboard at the corner of Royal and Canal Street invites revelers to use Foursquare and check-in and “Come Back Next Year With Your Own Krewe” by entering a sweepstakes to win a trip to Mardi Gras in 2012.
Creative credits for the banner go to Arnold Chief Creative Officer Pete Favat, Creative Director John Kearse, Art Director Ben Salsky and Art Director Emily Taing."
Want your work shown here instead? Send it to [email protected]
Digg
Facebook
StumbleUpon
Twitter
Comments
What a douchey way to start off a post.
Sweet jesus. "goes digital"? Is this 1997?
You know you don't have to post everything that's sent to you, right? Do you have interns running amok and posting without your knowledge, Egotist editorial board? Either post something incredibly bad or incredibly awesome. This is mediocrely mediocre. The only thing interesting about this post is how douchey and mean-spirited it is. Geez.
Post new comment