Mullen Warms Up Boston.com

Head over to Boston.com today and check out a page take over that Mullen has done for JetBlue.

The page loads up with blue banners and copy that reads "You're freezing!" But as you roll over the banner and get closer to the "Book now" button the page plays a game of hot and cold. As you get closer the page and messaging changes colors up to a call to action that reads, "Turn up the heat by flying south."

Check it out. Pretty damn appropriate piece of work for a day like today.