World Wish Day Is April 29.

Partnering with KickApps, Arnold recently launched a social media-based pro bono effort for the Make-A-Wish Foundation. Ground zero for the campaign is the refreshed Facebook page:

Additional support will come from print and banner ads, social media skins on Twitter and YouTube and brand experience kits.

“By leveraging our digital, marketing and branding expertise, we were able to create a new marketing approach for the brand to encourage additional support and donations,” said Andrew Benett, Global CEO of Arnold Worldwide. Benett also sits on Make-A-Wish Foundation International’s board of directors.

You can visit the World Wish Day site here.