Digitas/Razorfish Alum Joins A&G

Allen and Gerritsen create a new position to create a new flow in the agency. Read all about it...

Andrew Graff, CEO at Allen & Gerritsen (a&g) announced today that Joel Idelson has joined the agency as SVP, Creator of Opportunities (a new position). Idelson¹s role will combine creative, marketing, technology, innovation and relationship building (with current and potential clients) to grow and scale the agency.

He is former Vice President and senior leader at two of the world¹s largest and successful digital marketing firms, Digitas, Inc. and Razorfish Inc. (formerly Avenue A | Razorfish, acquired by Microsoft in 2007). He was most recently President of Street Attack, an experiential marketing agency with offices located in Boston and New York.

"At Allen & Gerritsen, we¹ve shifted how we approach our business development and leap strategies," said Andrew Graff, CEO of Allen & Gerritsen. "Joel will be using his creativity to discover and uncover potential business opportunities, both inside and outside the walls of the agency."

"I am the antithesis of the typical Biz Dev guy," said Idelson. "We don¹t 'sell' anything to anyone, we solve complex marketing problems for our clients and this starts with fostering trust by building long lasting, meaningful relationships with them."

"By taking an objective and imaginative look at the agency¹s strengths and the needs of today¹s clients, we¹ll strengthen and build partnerships, which will naturally lead to growth," he added.

In addition to his agency marketing background, Idelson spent several years in the entertainment industry as an artist, writer, and producer and has created, marketed, and sold television and musical projects on a global basis. He still enjoys creating & writing scripted and non-scripted television & film projects as well as producing and writing music.