The :45 film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn.” The film adheres to the Nets‘ iconic black & white branding. The film’s feel is reflected in the score, an original hip-hop track composed and performed by former Fugees collaborator John Forté, entitled “Brooklyn.”
“We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Um, Celtics, take note...?