by thelaegotist / June 9, 2023 /
As leading wellness brand New Chapter furthers its success through unique product offerings and strategic marketing, the company sought out a partner that would both align with their brand values and bring a unique energy to the assignment. After a [Read More]
by thelaegotist / September 7, 2023 /
Advertising agency Colossus has delivered its latest work starring actor/director/producer Elizabeth Banks for client Archer Roose, a serious wine that doesn’t take itself too seriously. The brand, which sells luxury wine in cans, prides itself on inclusivity, sustainability and taking the stuffiness out of wine drinking.
In the newest work, “[Read More]
by thelaegotist / September 12, 2023 /
by thelaegotist / October 6, 2023 /
For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization's most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk.
https://vimeo.com/859081632/3e3dc34fa8
Cyberark, with offices in 15 countries[Read More]
by thebostonegotist / March 4, 2024 /
Fair Folk, a full-service agency that is the “most un-agency agency you’ll ever meet,” today announced the promotion to partner of three employees. Creative Directors Emily Nollet and Amanda Roberts and Director and Head of Production Dave Shaw are now partners. The independent shop, founded by former Hill Holiday creative team Jon Casey and Kevin Cimo, helped build Athletic Brewing Co from an idea into a 250+ employee category leader wi[Read More]
by thebostonegotist / May 7, 2024 /
Independent creative agency Colossus has launched a national campaign for client New Chapter. The multimedia campaign, titled “Wisdom of Nature,” is a reflection of the brand’s craft and commitment to high-quality, natural ingredients.
https://vimeo.com/919286398
“It was important to understand the challenge was more than just the vitamin and supplement industry being crowded,” sai[Read More]
by thelaegotist / October 14, 2022 /
While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is.
With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The 40-Year-Old Virgin, etc.), attempts to experience Archer Roose’s new varietal, Bubbly Rosé[Read More]
