International Read Comics In Public Day On 8/28.

From Read Comics in Public Day:

The concept is fairly simple: we're asking that everyone take an hour or two out of their day on August 28th (also the birthday of Jack "King" Kirby, incidentally) to read a comic book in a public setting–a park bench, a beach, a bus, the front steps of your local library (we do ask, however, that you be mindful of local loitering laws). Let strangers see you reading a piece of sequential art.

Take to the streets. Be proud. If someone asks what you're reading, say, "a comic book" (the phrase "graphic novel" is also acceptable, but let's face it, it sort of defeats the whole purpose). Heck, lend them a book, if you've got an extra–what better way to make a new friend and convert a new reader?

We support this. See you out in public in 10 days.

Via.