W+K vs. PETA

Wieden + Kennedy recently incorporated a chimp into its spot for Dodge (see first spot below).

Angered by their use of the animal, PETA stated, Most top ad agencies in the country won’t even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry...Dodge isn’t going to dodge a bullet on this one. It needs to pull the ad and we’ve contacted the company asking it to do just that.

W+K responded with the second spot below.

BEFORE:

AFTER:

Via