Jack Daniel's: Live Freely. Drink Sensibly.

July 18th, 2011 / Comments (1)

Arnold just launched "Independence" – a new campaign for client Jack Daniel's. Kicking it off is this TV spot titled, "As American As."

For print, a Tennessee letterpress was commissioned to roll out these handcrafted posters:

And just how exactly were they created? Well, just watch:

You can download the rest of the posters – and more – on Facebook.

Nice work, Arnold.

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Comments

Love the spot.

Alec Beckett (not verified)
July 19th, 2011, 9:40am

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