NEWS
Hatch Awards Roundup
So Hatch has come and gone, toasts have been toasted, tears have been shed and hangovers have been nursed.
The big winner of the night was this print campaign by Brand Content for the Boston Breakers. It took home Best of Show (as well as several gold and silver awards in the Newspaper category). Very impressive and well done.
This is great creative work that we're proud to see it come out of our glorious city. This is what The Boston Egotist is all about.
Congratulations to the winners and cheers to stellar creative.
We're told that Arnold won 66 awards in all. Is that this year's high score? Regardless, they certainly cleaned up with their Truth Campaign in several categories (including gold for Integrated Campaign). Here's some of the gold winning work from that campaign.
Gold: Public Service Broadcast Campaign
Truth - Stop Me
Truth - Offer
Truth - Problem Solving
Truth - Lecture Hall
Mullen came through with their work for Timberland (including gold in the Integrated Campaign category) and Olympus. Here are some of the big winners from those campaigns.
Gold: Television National
Timberland - Hammer
Timberland - Workout
Gold: Online Video - Single Entry
Olympus - Spin Cycle
Silver: Innovation Award Entry
Olympus - Amazing Augmented Reality
Hill Holliday and their anti-texting-while-driving campaign for Liberty Mutual was also recognized as gold worthy. Check it out.
Gold: Online Video Campaign Entry and as Single Entries
Liberty Mutual - Tunnel
Liberty Mutual - Street Corner
Liberty Mutual - Residential
Connelly Partners took home gold in the Consumer Magazine Spread Campaign category for their print work for Liberty Mutual that also earned them Communication Art recognition this year.
And Nail Communications (Providence, RI) didn't win gold for their "You Are the Technology" website for Vibram FiveFingers, they got silver in the Product/Goods/Services Promotion category. (We think they were robbed, see the site here.)
But they did take home gold in several categories for their "Nothing" campaign for the Rhode Island Food Bank.
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Comments
good to see smaller agencies doing work in this town.
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