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  • Speak to the Heart, Then to the Mind...

    May 14th, 2012 / Comments (0)

    In an article adapted from his book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, author Helio Fred Garcia addresses the importance of "hijacking emotion to engage your audience." According to Garcia:

    The default to emotion is part of the human condition. The amygdala governs the fight-or-flight impulse, the triggering of powerful emotions, and the release of chemicals that put humans in a heightened state of arousal. Humans are not thinking machines. We’re feeling machines who also think. We feel first, and then we think. As a result, leaders need to meet emotion with emotion before they can move audiences with reason.

    Read more about it here.

    Image courtesy of Etsy.

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  • Facebook Likes Moms.

    May 11th, 2012 / Comments (0)

    Spotted outside their Menlo Park, CA headquarters:

    Aw, ain't that nice?

    Happy Mother's Day, Facebookers.

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  • A History of Western Typefaces.

    May 11th, 2012 / Comments (0)

    Pretty self-explanatory. Click on the graphic below to see the whole timeline, font geeks.

    Via.

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  • Advertising People Are Not Normal.

    May 11th, 2012 / Comments (1)

    This infographic, based on a study commissioned by San Francisco-based shop Heat confirms it:

    Are you surprised?

    Via.

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  • Gap: "Be Your Own T" Billboard Installation

    May 10th, 2012 / Comments (0)

    So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn't gonna work):

    Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it.

    Made us wonder though, especially with the crappy weather we've been having, what happens when it rains?

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  • In Memoriam: Maurice Sendak 1928-2012

    May 8th, 2012 / Comments (0)

    Here's Mr. Sendak on The Colbert Report:


    The Colbert Report
    Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive


    The Colbert Report
    Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive

    And here's an excerpt from Tell Them Anything You Want, a documentary by Spike Jonze and Lance Bangs:

    And here's an excerpt from an interview with Fresh Air's Terry Gross:

    Thank you for everything you've given us, sir.

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  • ABC's 'Duets' Promo Channels Apple's '1984'

    May 7th, 2012 / Comments (0)

    Have you seen this yet?

    So, is it an homage? Or a rip-off?

    Whatever the case, we don't mind the clever dig on "American Idol" and most other "reality" singing competitions that are on TV right now...

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  • The Beastie Boys: The Fresh Air Interview

    May 7th, 2012 / Comments (0)

    We never got to interview The Beastie Boys with the late Adam "MCA" Yauch, but NPR did...

    Via.

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Editorials / View All

  • It's called ‘Brief’ for a reason - by Rob Campbell
    08/21/2012 - 04:00 / Comments (0)
    by The London Egotist

    ...

  • How NBC’s digital ignorance screwed the Olympics for you.
    07/31/2012 - 02:08 / Comments (1)
    by Anonymous

    Let’s be blunt: NBC shit the bed in their Olympic coverage.

    In this digital, social media age – when earthquakes are tweeted about before...

  • 50 Shades of Bad Typography.
    07/23/2012 - 14:33 / Comments (0)
    by philosophycommu...

    By Randall Erkelens

    When the world was introduced to desktop publishing thirty years ago, proper punctuation marks and...

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