Madvertising

Dove make ads just for Mad Men, women have the ideas, get no credit

As you might've seen during this past episode of Mad Men, Dove ran the above spot depicting 1960's advertising creatives concepting for Dove soap. Turns out, this is the first of several vignettes we'll see this season, pushing six of Unilever's brands: Dove, Breyers, Hellman's, Klondike, Suave and Vaseline.

So far, this is lame. Dove, you fucked up. You're a great brand that has done some really nice work in the past like your "Campaign for Real Beauty," including the massively applauded "Evolution" spot. But here, you've discarded your values and stepped out of character for a heavy-handed, knock off gimmick. Too bad.

Read more here and here.