K-Swiss and K. Powers?

August 2nd, 2010 / Comments (0)

This new campaign from 72andSunny for K-Swiss seems pretty unexpected. Kenny Powers and K-Swiss? Quite the unlikely sponsorship.

But as 72andSunny's co-founder, Glen Cole, states, When you have four of the most intense pro athletes in the world--and that's including Kenny Powers--you can tell a story about performance technology in a way that young guys care about.

We'll buy it. Regardless, it's great to see a brand break out of its shell with some good-ass work.

The campaign includes these spots, an exclusive video featured on funny or die (NSFW), an ESPN magazine cover takeover, a Facebook app called "Workout Wingman," which allows you to have Kenny Powers take over your Facebook page and respond to your friends while you're logged off and (presumably) working out and then some.

See more.

Via

NSFW

Kenny Powers Gets Signed By K-Swiss - watch more funny videos

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