By thelaegotist / /
To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mastercard, California Milk Processor Board, Johnnie Walker, Google and others.
The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.
To be eligible for the award, a brand must have won more than one Effie Award over more than one year and be able to demonstrate adaptation and sustained success of the brand over time. Details on how to enter are live on the Effie website, with an entry deadline period of February 6-13. More information is available at effie.org/5for50.
Suzanne Powers – Global Chief Strategy Officer
Craig Bagno – North America Chief Strategy Officer
Theo Izzard-Brown – London Chief Strategy Officer
Sonja Forgo – Senior Global Strategy Manager
James Appleby – Planner
Robert Doubal – Chief Creative Officer
Laurence Thomson – Chief Creative Officer
Alex Dunning – Senior Creative
Erik Uvhagen – Senior Creative
Dan Howarth – Head of Art
Jeanie McMahon – Senior Designer
Nazima Motegheria – Senior Designer
Roland Williams – Senior Designer
Erika Richter – Project Lead
Elizabeth Bernstein – Head of New Business
Eilish McGregor – Account Manager
Phoebe Cunningham – Account Executive