Gift Idea: Latest Edition of ‘Hey, Whipple’ Co-Authored by Edward Boches


By / / Black Friday and the holiday shopping season is almost upon us. For those looking to give a thoughtful, advertising/branding/marketing industry-related gift, may we suggest the latest edition of Hey, Whipple, Squeeze This: Luke Sullivan’s classic guide to creating great advertising was recently revised with chapters written by Boston ad industry stalwart Edward Boches, who provides such insight as the following: “We share an idea for two reasons: because it makes us look good to share cool stuff or because we think the person with whom we share could use it or would enjoy it. Put another way, ‘We tell our friends about your brand not because we like your brand, but because we like our friends.'” To impart his lessons on the rapidly changing digital landscape Boches also points to some prominent campaigns created by his old shop, locally-based MullenLowe. You can get a copy for yourself or someone you love here. Via