Throwback Thursday: 30 Years Ago Today, New Coke Was ‘It’

 

By / / Back in 1985, under pressure from the ‘Pepsi Challenge’, Coca-Cola decided to change its formula… And who better to introduce New Coke than Cliff Huxtable himself, Bill Cosby: And when New Coke failed, Pepsi relished the opportunity to make fun: But as the story goes, after 80 days on the market, New Coke was put to bed, and back came the old formula, or as we know it today: Coca-Cola Classic. Via here, here & here.