Converse: Made By You

 

By / / Did you know that your beloved Chuck Taylors trace its beginnings back to Malden, Mass. in 1908 when the Converse Rubber Shoe Co. was founded by a former Boston department store manager? Just over a hundred years later, Converse wants to celebrate the individuality and self-expression the brand so naturally espouses with you in mind. According to Ian Stewart, VP-global marketing at Converse: “This [new campaign] is just a general celebration of people who love to wear their Chuck Taylors. This campaign speaks to us wanting to celebrate self-expression around the world.” “This isn’t a media campaign where we’re shouting to get people’s attention,” said Mr. Stewart. “It’s a bridge to get people to show what they’ve done.” From traditional outdoor, Instagram, street installations and virtual tours, the multimedia campaign is led by Anomaly. Via here, here, here & here