Cadillac: ‘Daring Greatly’ with its New Campaign?


By / / Last night’s Oscars broadcast saw Publicis Worldwide, the sixth agency of record for Cadillac since 2007 (our beloved Modernista! and Hill Holliday among those agencies), fully unveil the newest campaign for the beleaguered brand. Along with moving its headquarters from Detroit to New York and committing to spend more on digital/social media, Cadillac hopes to revitalize its business with President Theodore Roosevelt’s passionate statement at the heart of its efforts — that “even if you fail, at least you dare greatly.” Publicis teased the new campaign last week with this spot: Via here & here.