Same Idea, Different Execution?

 

By / / If you watch a lot of TV like we do, you should be familiar with this Toyota TV spot by now: Agency: Saatchi & Saatchi And if you watch a lot of ads like we do, then you should also be familiar with this VW spot from back in the day (13 years ago, to be exact): Agency: Arnold Now, is this an example of the same idea, but just different executions? Or is this a case of “apples and oranges” and these two should never be compared side by side? What do you think? PS: For the record — yes, we do think the VW spot is hands down, much better.