Penguin + Random House = Rebrand

 

By / / “We tried every combination of a bird and a house,” says Pentagram partner Michael Bierut, of the quest for the perfect merger logo, as demanded by the marriage of two of the world’s biggest publishers, Penguin and Random House, last July. The solution? A simple, elegant wordmark that pairs up nicely with any of the 250 imprint logos now under one Penguin Random House roof: Neat, huh? You can read more about Pentagram’s process here. Via.