Reebok: ‘New Brand Mark is Not a Logo, It’s a Symbol’


By / / Canton-based Reebok is adopting the new delta symbol — introduced when the partnership with CrossFit began three years ago — company-wide and across its entire product line (except for Classics). “The branding change coincides with Reebok’s singular focus on fitness,” the brand said in a press release. “…Through the millennia, the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes—physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.” What do you think? Good move or no? Is anyone gonna miss the vector logo? Via