Speak to the Heart, Then to the Mind…

 

By / / In an article adapted from his book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, author Helio Fred Garcia addresses the importance of “hijacking emotion to engage your audience.” According to Garcia:

The default to emotion is part of the human condition. The amygdala governs the fight-or-flight impulse, the triggering of powerful emotions, and the release of chemicals that put humans in a heightened state of arousal. Humans are not thinking machines. We’re feeling machines who also think. We feel first, and then we think. As a result, leaders need to meet emotion with emotion before they can move audiences with reason.
Read more about it here. Image courtesy of Etsy.