Gap: “Be Your Own T” Billboard Installation


By / / So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn’t gonna work): Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it. Made us wonder though, especially with the crappy weather we’ve been having, what happens when it rains?