By / / Well, it only makes sense, since Grey Goose just handed Mullen global creative duties. According to Lyle Tick, formerly of McGarryBowen and Gotham, and now senior global category director for vodka at Bacardi Global Brands:
The passion the Mullen team demonstrated for the brand, its strategic insight, creativity and collaborative culture really shined through to set them apart. We look forward to writing the next chapter of this great brand with them to share our amazing story with consumers.And so do we. We’ll be watching… Via.