By / / Earlier this week, Mullen announced that iRobot Corporation has selected them as its ad agency of record after a competitive review. Mullen will now handle strategic, creative and media planning duties to support iRobot’s wide array of home robot offerings, such as the Roomba® vacuum cleaning robot, the Verro® pool cleaning robot and the Looj® gutter cleaning robot. “iRobot is a cool company that makes ingenious products,” said Kristen Cavallo, Chief Strategy Officer at the agency. “We look forward to creating advertising as innovative and effective as the products themselves.” This is a big win for Mullen, as iRobot joins a client list that already boasts JetBlue, Zappos and Google amongst its roster. Congratulations. We look forward to the new work.