Bras, Bread and Breast Cancer Awareness.


By / / Kohberg, the largest manufacturer of bread in Denmark, sponsors The Danish Cancer Society’s big annual event to fight breast cancer. They donate part of the revenue generated from the sales of their rye bread buns (Rugbrødsboller). And this year, Kohberg charged their agency, Envision, to come up with a packaging idea for the rye bread buns that increases awareness and sales. Here’s their wonderful solution: Via.