Jack Daniel’s: Live Freely. Drink Sensibly.

 

By / / Arnold just launched “Independence” – a new campaign for client Jack Daniel’s. Kicking it off is this TV spot titled, “As American As.” For print, a Tennessee letterpress was commissioned to roll out these handcrafted posters: And just how exactly were they created? Well, just watch: You can download the rest of the posters – and more – on Facebook. Nice work, Arnold.