A Joint Ad from Nike, Puma, Adidas, and New Balance for Boston.

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We don't know how French ad agency Fast Mood was able to pull this off and so quickly, but apparently, they got major sportswear brands Nike, Puma, Adidas, and New Balance to cosponsor an ad for Boston that simply stated, "Today we are all in the same team."



Kinda disgusting that advertisers are so quick to use the Boston tragedy for marketing purposes. Sick.

Shouldn't it be *on* the same team? I get that they're referring to Boston as the team they're in... but it just doesn't work well.

Covered on many blogs, but has anyone bothered to ask Nike, Adidas, New Balance or PUMA if they signed off on this?

Seems like a resounding "No" See Fast Mood's Link = Facebook post about it.

Ah, spec work...

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