Reebok + CrossFit: The Sport of Fitness Has Arrived.
Remember when we talked about Reebok and CrossFit last summer? Well, here's the new spot launching Reebok's latest campaign:
And part of the effort supposedly includes exactly what is being depicted above – mobile Reebok CrossFit gyms, or "boxes" as they are known in the tight-knit CrossFit community, being delivered to about 50 locations around the world and set up to encourage people to try out CrossFit.
Wanna try out a CrossFit WOD (Workout of the Day) for yourself? Well, we hear the new Reebok CrossFit box in the Back Bay is offering free trial memberships right now...